As part of its aim of making travel easy and affordable, easyJet is to roll out allocated seating across its network from November 2012. The airline has been trialling allocated seating since April and over this period more than 800,000 passengers have flown on 6,000 trial flights.
Research among these passengers shows that more than 70% think allocated seating is better than easyJet’s current system, due to the improved boarding experience, while over 60% said that they are more likely to use easyJet in the future as a result.
easyJet trialled allocated seating because passenger research showed that the current boarding process can be a source of stress for some passengers and in some cases puts people off flying with easyJet altogether. The key tests of the trial were to improve passenger satisfaction without impacting easyJet’s ability to deliver industry leading punctuality or adding cost – all of which were achieved on trial flights.
Carolyn McCall, Chief Executive of easyJet, commented, “This is an example of easyJet trying to do all it can to make travel easy and affordable for our passengers. Our customers asked us to trial allocated seating and we are really pleased with the positive passenger feedback during the trial. As importantly, we have shown that we can do so while delivering strong on time performance – the most important driver of passenger satisfaction.