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NYC & Company, New York City’s official marketing, tourism and partnership organization, and Syfy have announced the return of Syfy 31 Days of HalloweeNYC, a monthlong Halloween-themed celebration in October featuring free public events across the five boroughs. The comprehensive campaign includes the Syfy HalloweeNYC Fest at Flatiron Plaza on October 26-28, sponsorship of 14 NYC Department of Parks & Recreation fall events and a new collaboration with national retailer Spirit Halloween. The activities and events are designed to appeal to the whole family, including concerts, craft fairs, pumpkin carving, photo booth opportunities, face painting, as well as a sweepstakes to win a Halloween trip to New York City in 2013.
“Thousands of New Yorkers and visitors gather each year in New York City to celebrate Halloween,” said George Fertitta, CEO of NYC & Company. “Every year, the holiday generates excitement across the five boroughs and showcases New York City’s vibrant atmosphere. Syfy HalloweeNYC Fest offers an array of unique experiences for every age and interest all month long.”
“Once again, Syfy is thrilled to work with NYC & Company to bring this rich selection of family-friendly events throughout the five boroughs,” said Michael Engleman, Executive Vice President, Marketing and Global Brand Strategy, Syfy and Chiller. “With support by longtime advertising partner Hershey’s, we will imagine a greater Halloween celebration for both city residents and tourists.”
“We are thrilled that Syfy is sponsoring 14 Halloween and autumn themed events at public parks throughout New York City ranging from haunted houses to pooch parades to Central Park’s Pumpkin Festival,” said Parks & Recreation Commissioner Veronica White. “Our partnership with Syfy and NYC & Company is a great example of the public and private sectors coming together to create fun and free activities to benefit all New Yorkers.”
Source: iloveny
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