Fred. Olsen Cruise Lines goes ‘all-inclusive’ and launches early booking ‘Price Pledge’ across its 2013/14 cruise programme.
To reflect the growth in the ‘all-inclusive’ holiday market, and following the successful introduction of its ‘all-inclusive’ drinks package on four limited availability 2013 Canaries fly-cruises, Fred. Olsen Cruise Lines is extending this exceptional offer. If guests book by 30th September 2012, for all cruise departures on, or after, 6th April 2013 and featured in its current ‘2013/14 Worldwide Cruises’ brochure (excluding the 2014 Balmoral and Black Watch ‘Grand Voyages’ and their sectors, and full-charter Boudicca cruise JMGD1321), they will automatically qualify for a free upgrade to an ‘all-inclusive’ drinks package, including beers, wine, spirits and soft drinks*. This excellent deal will be added to all applicable bookings retrospectively. But future cruise guests will need to be quick to secure their place, as this offer is limited to the first 100 bookings per sailing taken between now and the end of September 2012.
Nathan Philpot, Sales and Marketing Director for Fred. Olsen Cruise Lines, said:
“We know that many of our guests are on a tight budget in this challenging economic climate, and with this ‘all-inclusive’ drinks package, our 2013/14 cruise programme is even better value for money. Our ‘drinks inclusive’ package on the four selected 2013 Canaries fly-cruises, which we launched earlier this year, has proven extremely popular, and sold out three times as quickly as our cruises without this valuable add-on.
“There is a huge demand for ‘all-inclusive’ holidays, which now account for one in three package holidays booked, with a 50% growth between 2008 and 2011.”
As well as the accommodation on board its fleet of four traditional, more intimate ships – Balmoral, Braemar, Boudicca and Black Watch – Fred. Olsen’s cruise prices include all meals on board, free access to its award-winning Vistas onboard enrichment programme, glittering evening shows and entertainment, and port taxes.
Source: Fred Olsen Cruises