MeetingsIn and Meeting the World, which deliver insight and inspiration to travel and meetings professionals, have announced a content partnership with meetings industry social network i-Meet.com. The first phase of the agreement will see Meeting the World’s in-depth destination reports being broadcast to i-Meet’s 90,000-strong community of meeting industry professionals. The companies are also working on further strategic initiatives to extend their networks and add more value to their audience.
Meeting the World’s team of travel and meetings experts have become renowned for producing high-quality and in-depth video reports from destinations across the globe, which are designed to save travel and meetings planners time and money, and help them create better meetings. Thanks to the partnership with i-Meet, these video reports will now be distributed to a rapidly growing community of international meeting planners. For i-Meet, this means that all of it’s global community members are able to bring more robust information, fresh perspective and relevent insights about potential host locations to their own organisations by having access to this powerful resource.
Commenting on the partnership, i-Meet.com’s chief executive John Pino, said: “Today the value of video to an online audience is unquestioned. What Meeting the World’s content does is allow our community of meeting professionals to get a targeted insight into destinations from a professional meetings planner’s perspective without getting on a plane. And in today’s budget-consious business climate that’s a very strong proposition. This content will provide inspiration and insights to drive future bookings and better events.”
Ian Quartermaine, chief executive of MeetingsIn and Meeting the World, added: “Meeting the World is all about showcasing the world’s best destination and venues and doing it from the unique perspective of meeting and event planners, so this is an important move for both parties. i-Meet.com gets rich media content to engage its members and add value to its community, while Meeting the World is showcased around the globe through one of the meetings industry’s biggest communities.”