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 Simply the Best Shopping Destinations, the visitor centre arm of Edinburgh Woollen Mills, are launching their highly informative and interactive website,www.simplythebestdestinations.co.uk at the 2012 World Travel Market in London.The website uses crisp and easy to use interactive maps to allow site users to visit each of the 30 individual shopping outlet’s sections within the one site. For ease of navigation, the extensive website is separated into the three regions of England, Scotland and Wales and is colour co-ordinated to provide immediate identification as well as to make it visually appealing.Each of the 30 shopping outlets has their own individual branded section with personalised pages promoting the wide range of events and promotions which are taking place now and in the future; the range of the catering offered – from tempting cakes and pastries to three course meals, some in licensed restaurants; an image gallery showcasing the ranges of branded products, including Harris Tweed, James Pringle, Hector Russell, Whisky Shop, Fishkeeper Aquatics to name just a few and invaluable information such as opening times, Google Location map for each outlet, email addresses and phone numbers.Idy Davidson, Travel Trade Executive of Simply the Best expressed her delight with their new online presence “The timing of the website is just perfect for World Travel Market. We now have a superb website for each shopping outlet from John O’Groats to Trerulefoot in Plymouth. It is completely updatable so all the information will be up to date for our customers, and there is a Member’s Area for members of the Simply the Best Travel Club to sign up to update their details and view the latest loyalty schemes and promotions available. They just need to register on the website to be entered into a prize draw to win a new iPad! We asked The Cheryl Hopkins Consultancy, www.cherylhopkins.co.uk, to design and programme the website and we are all thrilled with end result. Cheryl Hopkins was part of the original Simply the Best team so her understanding of what was required was of enormous help to us all.”Source - WTM |
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