The Lake Placid CVB / Regional Office of Sustainable Tourism (LPCVB) is pleased to announce the addition of Maryjane Lawrence to head their conference sales and marketing team.
As Director of Sales and Marketing, Lawrence will lead the meeting and conference sales efforts for the destination and the Conference Center at Lake Placid. Lawrence brings over 24 years of hospitality industry marketing experience to the position, including restaurant, spa and hotel management. A third generation resident of Lake Placid and long time director at the Mirror Lake Inn, Lawrence has an in-depth understanding of both the destination’s hospitality infrastructure and the tourism landscape as it pertains to conference business.
The sales strategy for the Conference Center at Lake Placid is conducted cooperatively by the LPCVB and the New York State Olympic Regional Development Authority (ORDA). The sales strategy includes attracting a combination of regional day business, and multi-day, town-wide conferences, which are typically booked years in advance. Lawrence joins conference sales team members Arlene Day and Ashley Andrews of the Lake Placid CVB and Jackie Kelly of the ORDA.
The sales team coordinates hotel bids and proposals, assists groups and attendees in inventing custom programs for meetings and activities, develops comprehensive itineraries and spousal programs and offers centralized accounting and a convenient online reservations system.
“We’re thrilled to welcome Maryjane to the Conference Center team,” said James McKenna, president of the LPCVB. “Her experience and perspective will provide balanced leadership as we ramp up our presence in the conference marketplace.”
“In addition to large-scale trade show and convention space we have in the 1932 and 1980 rinks, the Conference Center adds a new dimension to the experience Lake Placid offers to the conference market,” said Ted Blazer, CEO of the ORDA, the organization that manages the building.
“We’re confident that we have a great sales team in place to fill our state-of-the-art, flexible meeting space.”