From November 2 to 4 in Brussels, in the frame of Brusselicious, Belgium will be defending its leadership title and competing with other major beer nations. A number of challengers to be reckoned with will also be taking a stab at the title.
The Brussels Beer Challenge is:
- -An international competition launched at the initiative of Brusselicious as part of gourmet food year in Brussels in 2012.
- -A hand-picked selection of 50 international professional tasters (journalists, writers…) who will convene at the Radisson Blu for the tasting.
- -15 competing countries: Germany, Belgium, Brazil, Canada, Denmark, the United States, Estonia, France, Greece, Italy, Japan, the Principality of Monaco, the Netherlands, the Czech Republic and the United Kingdom.
- -Belgium will be represented by no fewer than 60 brewers.
- -A total 500 entries tasted over two mornings and divided into eight styles (Pale Ale, Dark Ale, Red Ale, Lager, Stout/Porter, Wheat, Flavoured Beer, Speciality Beer), sub-divided into 50 categories: Lambic, abbey beers, chocolate-flavoured beers…
- -Gold, silver and bronze medals will be awarded to the winning entries in each category at the end of the tastings. Will Belgium’s reputation continue to shine?
Whatever the outcome, award-winning beers will benefit from extensive media coverage and international recognition. The accolades will become powerful marketing tools and open up new avenues for brewers who allow their products to come under the scrutiny of the judges.
A three-day programme focusing on beer will include tastings in the morning and visits to iconic Belgian breweries in the afternoon. One “Masterclass” will be organised as part of the event at the Radisson Blu in Brussels on Sunday November 4 (3rd day) for both beer lovers and industry members, underscoring the educational nature of the event.