World Travel Market Latin America announced its inaugural event in April 2013 will incorporate Brazilian Association of Tour Operators (BRAZTOA) Business Meeting.
WTM Latin America, organised by Reed Travel Exhibitions, launches in São Paulo on 23 – 25 April 2013 giving the ever-increasingly important Latin American travel and tourism industry (covering leisure, MICE and business travel) a platform to conduct business with the world.
Established in 1989, BRAZTOA is a non-profit organisation congregating 97 companies including tourism operators, auxiliary enterprises, destination and product representation companies, accounting for 90% of the tourism packages commercialised in Brazil. The BRAZTOA Business Meeting historically takes place in March in São Paulo, and as from 2013 it will be hosted within WTM Latin America. BRAZTOA’s Business Meetings are directed at professionals from the tourism market with a focus on business transactions, relationships, professional development and updating the industry of new trends. The BRAZTOA Business Meeting will play a critical role in helping the industry conduct business at WTM Latin America.
The BRAZTOA Business Meeting event perfectly supports WTM Latin America’s objective to bring the world to Latin America and promote Latin America to the world. The event will also have a 250-strong Hosted Buyers Programme helping to generate deals between exhibitors and international senior inbound buyers. WTM Latin America Director Lawrence Reinisch said: “I am delighted WTM Latin America will host a BRAZTOA Business Meeting. BRAZTOA’s involvement confirms WTM Latin America is an important event for the Latin American travel industry to conduct business with the global travel and tourism industry. “The region is enjoying spectacular growth. The World Travel & Tourism Council forecasts the number of tourists will grow from 33,127,000 in 2011 to 55,191,000 in 2021, when tourists are predicted to be spending an estimated $70.8 billion. WTM Latin America will play a significant role in creating such growth for the region.”
BRAZTOA’s president, Marco Ferraz said: “this collaboration is highly positive. Brazil has become an increasingly important player within the global scenario and it is quite natural for these partnerships to spring up, in order to expand initiatives and to reduce the existing gap between the domestic and international market. We are adding our expertise in business events and our knowledge of the Brazilian market to an exhibition of international credibility. As a result, the whole Brazilian tourism sector is due to gain from the resulting decrease in events and the increased momentum of those already in existence”.
WTM Latin America 2013, whose official host country partner for 2013 is Germany, takes place at the Transamerica Expo Center, São Paulo, Brazil on April 23 – 25 between 12pm and 8pm. WTM Latin America is targeting more than 1,000 exhibitors and expecting more than 7,000 visitors with the majority coming from Latin America.