Explore New Luxury with Preferred Hotels & Resorts: 20 Exciting Additions Worldwide

Preferred Hotels & Resorts has unveiled an impressive expansion, introducing 20 new luxurious properties spread across Asia, Europe, Africa, North America, and South America during the first quarter of 2026. This growth responds to an increasing demand for unique, upscale, and immersive hospitality experiences. To celebrate this exciting launch, members of the I Prefer Hotel Rewards programme can earn 2,500 bonus points for qualifying stays at these new hotels for a limited time, showcasing the commitment to blending loyalty benefits with unforgettable travel experiences.

Asia: A Hub for Wellness and Secluded Escapes

In Bali, the exquisite Ametis Villa Bali in Canggu joins the L.V.X. Collection, offering 14 exclusive villas with private pools and lush, serene gardens. Guests are drawn to its bespoke wellness programs and personalized butler service, ensuring an intimate escape that emphasizes relaxation and rejuvenation. Such additions are indicative of the growing wellness travel trend in Asia, catering to those who seek serenity and personal wellness in stunning tropical surroundings.

Europe: Merging Historical Charm with Contemporary Luxury

The European landscape welcomes numerous prestigious properties, beginning with Boscolo Hotel Lyon and Spa in France, which beautifully combines Belle Époque architecture with modern luxury. This property features an impressive spa, wellness facilities, and fine dining options, enchanting guests with its rich ambiance. Meanwhile, the renowned Grand Hôtel Soleil d’Or in Megève joins the Lifestyle Collection, offering alpine charm complemented by curated experiences. In Austria, the Loewen Hotel Montafon in Schruns presents 102 elegant rooms, both indoor and outdoor pools, wellness amenities, and a plethora of year-round mountain activities, ensuring that every adventurer finds their solace here.

Spain further enriches its offerings with new additions like the upcoming Gran Hotel Claridge Granada (opening June 2026) and Hotel Peralada, both joining the L.V.X. Collection, while Mongibello Ibiza enhances the Lifestyle Collection, expanding choices for culturally enriching and leisure-driven experiences. These European properties boast a fantastic mix of classic architecture, modern comforts, and wellness-oriented facilities.

Africa: A Spotlight on Lifestyle, Wellness, and Eco-Conscious Tourism

African destinations are tapping into the trends of cultural engagement and eco-friendly tourism with standout properties like ENVI Paje in Zanzibar, Tanzania, set to open in June 2026. This stunning resort features 22 beachfront villas enriched with cultural programming and well-being initiatives. Kenya’s Lion in the Sun Boutique Hotel & Spa in Malindi and South Africa’s Last Word Makanyane (opening July 2026) are both part of the Lifestyle Collection, offering immersive experiences focusing on wellness and cultural interactions. Such offerings underline Africa’s rising prominence in luxury travel that intertwines cultural, adventurous, and sustainable travel practices.

The Americas: A Gateway to Adventure and Holistic Wellness

On the Americas front, Tumbling River Ranch in Colorado spans an impressive 23 acres featuring 21 cabins that blend adventure with wellness-focused activities within the L.V.X. Collection. Additionally, California introduces two enticing hotels: Allegretto Vineyard Resort and Vinarosa Resort & Spa, which cater to wine enthusiasts and wellness seekers alike. Mexico enhances its Luxury offerings with Villa La Valencia Beach Resort & Spa Los Cabos, intermingling lifestyle experiences with Preferred Residences, while Panama’s Lucero Residences Golf & Wellness Resort offers an appealing combination of golf, wellness, and lifestyle experiences. In Brazil, NANNAI Muro Alto in Porto de Galinhas and NANNAI Noronha in Fernando de Noronha add beachfront luxury to the collection, featuring culinary delights and wellness amenities.

Guest Benefits Reinforced by I Prefer Hotel Rewards

This expansion highlights the value of the I Prefer Hotel Rewards programme, which boasts over six million global members. Guests can earn redeemable points for Reward Certificates, enjoy Titanium status benefits, and access exclusive offerings at more than 700 participating hotels worldwide. This ensures travelers enjoy a diverse range of independent, high-quality hospitality options, from secluded villas and boutique hotels in vibrant cities to eco-conscious lodges and adventure-laden resorts.

A Distinctive Experience for Global Travelers

The 20 newly added properties exemplify the breadth and refinement of Preferred Hotels & Resorts’ diverse portfolio. From picturesque alpine retreats and luxurious beachfront villas to captivating city boutique hotels and tranquil coastal resorts, each destination narrates its unique story, offering personalized service and immersive experiences. This expansion signifies the growing preference among travelers for wellness-oriented, culturally engaging, and personalized stays worldwide.

Adapting to the Needs of Modern Travelers

Contemporary travelers are increasingly seeking more than just luxurious accommodations; they desire an enriching blend of comfort, culture, sustainability, and wellness. By presenting hotels that excel in local engagement, eco-conscious practices, and customized wellness initiatives, these new properties are aligned with evolving traveler expectations and reinforce commitments to sustainability and regional tourism growth.

The ongoing expansion from Preferred Hotels & Resorts in early 2026 echoes a robust appetite for curated, luxury, and experiential travel. Spanning wellness-oriented villas in Asia to eco-friendly lodges in Africa, heritage hotels throughout Europe, and adventure resorts across the Americas, travelers are presented with a vastly expanded array of engaging experiences. With all these offerings, coupled with the rewards benefits from the I Prefer Hotel Rewards programme, guests can enjoy stays that intertwine culture, relaxation, wellness, and ultimate luxury, solidifying the brand’s position as a leader in independent hospitality globally.

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