ITC Hotels Debuts Its First Luxury Resort in Kerala with The Zuri Kumarakom Acquisition

May 18, 2026

In a significant development for luxury travel in Kerala, ITC Hotels Limited has successfully completed the acquisition of The Zuri Kumarakom, Kerala Resort & Spa. This marks its maiden venture into the Kerala market with a fully owned luxury resort, further solidifying its foothold in South India’s flourishing leisure segment. The acquisition was orchestrated at an enterprise value of approximately Rs. 205 crores, with ITC Hotels obtaining full ownership of Zuri Hotels & Resorts Private Limited in a debt-free and cash-free arrangement. The transaction is set to be finalized soon, heralding a new chapter for ITC Hotels in one of India’s most picturesque destinations.

Nestled over 18 acres alongside the serene Vembanad Lake, the resort boasts stunning views and exclusive waterfront access. Located about 70 km from Cochin, it provides an easy escape for both domestic and international travelers seeking a slice of luxury. With 72 accommodations that include 38 villas and cottages, the resort is beautifully arranged around a five-acre man-made lagoon, embodying the tranquil essence of Kerala’s backwaters. The design harmonizes traditional Kerala architecture with modern luxuries, featuring diverse dining options, flexible event spaces, and about 20,000 sq. ft dedicated to spa and wellness facilities.

Anil Chadha, Managing Director of ITC Hotels Limited, expressed enthusiasm for the acquisition, stating, “This exclusive property in Kumarakom is pivotal as we embark on an exciting journey to expand ITC Hotels’ presence in one of India’s premier leisure destinations. Kerala’s enchanting cultural heritage and breathtaking sceneries resonate deeply with travelers. We are excited to present our luxury hospitality here, enhancing the guest experience through our acclaimed culinary offerings and top-tier Ayurvedic wellness practices. This acquisition underscores our commitment to delivering authentic experiences that are set to define the next chapter of Indian hospitality.”

Following an extensive renovation, the resort will relaunch as a luxury destination under the renowned “ITC Hotels” banner, marking a pivotal change in the hospitality landscape of Kerala. This revitalization is a strategic initiative aimed at weaving together the region’s rich heritage with world-class luxury accommodations, positioning the resort as an alluring haven for discerning travelers. Central to this transformation is ITC Hotels’ ethos of “Rooted in the Soil,” which celebrates genuine connections with the local culture, craftsmanship, and sustainable practices. Every detail, from the architecture to the interior design, will honor Kerala’s artisanal legacy with traditional woodwork, exquisite stone craftsmanship, and heritage-inspired design elements, ensuring an immersive cultural experience for guests.

The renovation is designed to be transformative, enhancing the guest experience to meet international benchmarks. Visitors can anticipate signature culinary experiences that capture the authentic essence of Kerala’s cuisine, alongside global fare, expertly crafted by chefs who cherish local ingredients while adhering to top-tier service standards. The esteemed hospitality services of ITC Hotels will ensure a seamless experience from check-in to check-out, with loyalty rewarded through the Club ITC program, which offers frequent guests exclusive privileges and personalized experiences. With ITC Hotels’ extensive distribution network, the newly positioned resort will gain visibility among high-end travelers, cementing its status in both leisure and corporate sectors, including prestigious MICE events.

On the financial front, the strategic repositioning of the resort is anticipated to yield significant benefits. Once stabilized, revenue projections suggest a nearly threefold increase compared to current figures, positively impacting ITC Hotels’ overall portfolio and showcasing the lucrative potential of a well-executed brand transformation. By balancing local authenticity with luxury, this resort is set to redefine the luxury experience in Kumarakom, attracting both domestic and international tourists yearning for a unique fusion of comfort, culture, and natural beauty.

Revered as the ‘Crown Jewel’ of Kerala, Kumarakom serves as the perfect backdrop for this luxury offering. The destination is famed for its serene backwaters, lush landscapes, and rich biodiversity—making it a draw for those in search of both tranquility and adventure. Travelers can explore the winding canals and waterways that characterize the area, experiencing the peaceful rhythm of life on the water while witnessing traditional fishing practices and vibrant local communities. The area’s verdant landscape is also a sanctuary for wildlife lovers, particularly birdwatchers captivated by Kumarakom’s renowned bird sanctuary, home to numerous migratory species.

The resort’s dedication to authentic experiences extends into the wellness domain, emphasizing Ayurveda, Kerala’s ancient healing system. Guests will have access to customized therapies, refreshing treatments, and holistic wellness initiatives aimed at balancing body, mind, and spirit. These offerings, combined with the resort’s luxurious accommodations and thoughtful amenities, provide a holistic retreat that captures the very essence of Kerala’s cultural and natural splendor.

By integrating heritage, luxury, and modern hospitality, the ITC Hotels renovation of this Kumarakom property is on course to become an iconic destination. This transformation reflects a careful fusion of traditional craftsmanship, ecological awareness, and superior service, presenting travelers with an unmatched luxury experience rooted in the unique spirit of Kerala. As it opens its doors to a new generation of guests, the resort promises to not only elevate the region’s tourism allure but also set a precedent for sustainable, culturally rich luxury hospitality in India.

This relaunch is more than just an enhancement of the property; it embodies a deliberate vision to create a setting where luxury and culture harmoniously intertwine, inviting guests to immerse themselves in the ageless beauty of Kerala paired with the exceptional service standards that ITC Hotels is celebrated for. For those in pursuit of serenity, heritage, and indulgence, the Kumarakom resort stands ready to deliver an unforgettable experience that truly embodies the essence of God’s Own Country.

Source: The post ITC Hotels Finalizes Acquisition of The Zuri Kumarakom, Marking Its First Fully Owned Luxury Resort in Kerala and Expanding Presence in South India’s Leisure Market first appeared on www.travelandtourworld.com.