Nolinski Golfe de Saint-Tropez: A Luxurious Addition to the French Riviera Set to Open in April 2027

In an exciting development for luxury travel enthusiasts, Evok Collection is set to unveil Nolinski Golfe de Saint-Tropez in Gassin, with plans for its grand opening in April 2027. Positioned as the first Nolinski venture outside Paris and Venice, this luxurious resort will take over the historical Mas de Chastelas property, nestled within a picturesque three-hectare landscape, just a stone’s throw from the iconic Saint-Tropez coastline.

This premiere destination is designed to embody the quintessential Riviera experience, harmonizing sophistication and leisure while inviting guests to indulge in beach adventures, sunset cocktails, and elegant dinner gatherings. The design reflects a charm that caters to multi-generational visitors, making it an ideal getaway for families and groups alike.

A Fusion of Luxury and Experience

Nolinski Golfe de Saint-Tropez is set to redefine luxury with its emphasis on style, rhythm, and experiential luxury. The resort promises a blend of beachside leisure, wellness activities, and exquisite dining options. Special attention has been given to accommodate every age group, ensuring that children and teenagers find joy alongside adults seeking relaxation or cultural engagement.

Highlights of the resort include:

• 55 elegantly appointed rooms and suites featuring private terraces that overlook the beautiful gardens and the mesmerizing Riviera.
• An exceptional restaurant and bar offering delightful Riviera-inspired cuisine and innovative cocktails.
• Wellness and spa amenities, which encompass two expansive pools (18 m & 33 m).
• A dedicated kids club and teen zone that fosters fun and creativity for younger guests.
• Tennis and padel facilities, complementing lush gardens and bespoke concierge services.

Ultimately, the property aims to create a destination in itself, where guests can enjoy social gatherings, relaxed dining, and unforgettable leisure moments, embracing the unique lifestyle that Saint-Tropez is renowned for.

Developing Partnerships and Strategic Growth

This ambitious resort project is spearheaded by Zaka Investments on behalf of Evok Collection, which is under the ownership of Pierre Bastid, in collaboration with Famille C Participations, an investment venture linked to the Courtin–Clarins family.

Romain Yzerman, a spokesperson for Evok Collection, underscored their commitment to enriching guest experiences, stating, “We build desirability through experience: attention to detail, the art of service, and the rhythm of a place. This is what forges a brand’s reputation over time.”

A Thriving Sector: Opportunities and Benefits

The introduction of Nolinski Golfe de Saint-Tropez is expected to have a significant impact on the hospitality landscape in the French Riviera:

1. Luxury Accommodation Expansion: Adding 55 upscale rooms and suites will enhance the region’s premium hospitality offerings, drawing international visitors and bolstering occupancy rates.
2. Enhanced Experience Variety: Wellness facilities, family-oriented amenities, and diverse recreation options will attract a broader guest demographic.
3. Economic Growth: Luxury resorts generally boost spending in local restaurants, transportation, and retail, benefiting the overall tourism ecosystem.
4. Job Creation and Skills Enhancement: The resort will create numerous employment opportunities, fostering workforce development within the Riviera.
5. Sustainability Focus: Evok Collection is committed to environmentally responsible practices, ensuring that their growth aligns with sustainable hospitality principles.

Crafting Unique Experiences Through Design

The vision for Nolinski Golfe de Saint-Tropez, crafted by designer Nathan Litera, intertwines the Nolinski aesthetic with a Riviera twist. Key design elements will include:

• Sleek lines and rich materials, designed to enhance natural light and spaciousness.
• Curated communal spaces for social interaction, leisure, and dining.
• A seamless blend of indoor and outdoor living, allowing guests to immerse in the lush gardens and terraces.

This meticulous approach supports experiential tourism, enabling guests to engage with Riviera culture while enjoying luxury amenities in one integrated location.

Impacting Riviera Tourism and Future Market Dynamics

The upcoming Nolinski resort in Gassin is set to amplify Saint-Tropez’s allure as a premier luxury destination for families and groups. Its focus on wellness, recreation, and cultural experiences is predicted to:

• Attract high-spending tourists to the Gulf of Saint-Tropez.
• Fuel demand for local dining and activity options.
• Encourage longer visitor stays, ultimately boosting revenue.
• Enhance the region’s reputation as a luxury hospitality haven.

As such, the resort will play a key role in fostering tourism growth in the French Riviera while complementing the area’s existing high-end offerings.

A Family-Friendly Approach to Travel

Nolinski Golfe de Saint-Tropez has thoughtfully integrated designs that cater to families and group travelers, featuring:

• A designated kids club and teen zone tailored for younger guests.
• Spaces that promote adult relaxation and wellness, including the spa, pools, and private terraces.
• Dining options that accommodate multi-generational groups’ needs and preferences.

This strategic focus aligns with hospitality trends indicating that family traveling brings substantial growth in both occupancy and per-guest spending.

Evok Collection’s Vision for Luxury Hospitality

Since its inception in 2014, Evok Collection has been committed to creating properties that exude luxury and cultural depth. The collection consists of two distinct brands:

• Nolinski: Known for its tranquil ambiance and cultural immersion.
• Brach: Urban and vibrant, spotlighting social interactions.

Both brands champion sustainability, responsible construction, and local community involvement, ensuring that growth in luxury hospitality translates to benefits for regional locales.

A Commitment to Sustainable Practice

Evok Collection firmly integrates environmental and cultural responsibility into their projects. The Nolinski resort will emphasize:

• Eco-friendly landscaping and gardens.
• Energy-efficient construction and operations.
• Promotion of local artistry and heritage.

In blending luxury with responsible practices, the property sets a benchmark for sustainable hospitality development in highly sought-after coastal destinations.

Driving Hospitality Growth in the Riviera

The opening of Nolinski Golfe de Saint-Tropez signifies a strategic advancing in the luxury hospitality market within the Riviera. The resort’s offer of immersive multi-generational experiences, wellness options, and sustainable architecture aims to:

• Stimulate the regional hospitality sector’s growth.
• Enhance tourism infrastructure and services.
• Support economic development in local communities.
• Encourage sustainable and experiential luxury travel.

With its anticipated launch in April 2027, Nolinski Golfe de Saint-Tropez promises to strengthen the French Riviera’s status as a prestigious luxury destination while creating enduring growth opportunities within the hospitality sector.

Image Source: Evok Collection

Source: The post Evok Collection to Open Nolinski Golfe de Saint-Tropez in April 2027, Boosting their Luxury Hospitality, Experiential Travel and Tourism in the French Riviera first appeared on www.travelandtourworld.com.

Travel2 Globe

See Full Bio