Home » News » Portugal, Italy, Spain, Thailand, and China: Emerging Travel Gems for South Americans Amid US Visa Challenges
Portugal, Italy, Spain, Thailand, and China: Emerging Travel Gems for South Americans Amid US Visa Challenges
July 15, 2026
As more South Americans eye international travel options, destinations like Portugal, Italy, Spain, Thailand, and China have emerged as preferred alternatives. Travelers from Brazil, Argentina, Colombia, Peru, and Chile are increasingly leaning towards these countries due to the current visa challenges posed by the United States, which include long wait times and hefty fees. The US Bureau of Consular Affairs reports that non-refundable application fees amounting to $185 USD and delays of up to 11 months for interview appointments are prompting affluent vacationers to consider other options. Data from the UN World Tourism Organization and other regional agencies reveal that the European Schengen zone has experienced a 5% increase in international visitors, with China seeing an astounding 50.5% year-on-year increase in South American travelers following the introduction of unilateral entry exemptions.
This shift in travel preferences highlights the growing appeal of European and Asian destinations as they offer less bureaucratic friction and more accessible entry protocols. By examining the various policy changes and travel trends, we can see how countries like Portugal, Italy, Spain, Thailand, and China are capitalizing on this opportunity to attract travelers looking for seamless experiences.
Advertisement
Advertisement
The Factors Behind the Decline in US Travel
The influx of South American travelers into destinations like Europe and Asia is largely attributed to the logistical challenges involved in obtaining US visas. Current data indicates that standard visitor visa interview wait times remain critically high, especially in key South American cities.
US Consular Challenges and High Costs
Overburdened Administrative System: Travelers face extended backlogs for B1/B2 visa interviews at major US consulates, with wait times stretching into multiple months, particularly in Bogotá, Colombia.
Significant Application Fees: The $185 USD application fee is non-refundable and represents a major risk for travelers, especially in volatile currencies such as the Argentine peso and the Brazilian real.
Disproportionate Preferences: Initiatives like the “FIFA PASS” expedite visas for World Cup ticket holders while leaving ordinary tourists with minimal chances for swift processing, thereby complicating last-minute travel plans.
The table below highlights the contrasting dynamics of entry requirements for South American travelers when choosing between the US and visa-friendly destinations:
Destination Region
Average Visa Processing / Interview Wait
Upfront Financial Risk (Fees)
Entry Protocol Type
United States
Multiple Months (High Backlog)
$185 USD (Non-refundable)
Strict In-Person Interview Required
Schengen Europe
Zero Days (Instant for eligible passport holders)
$0 USD for standard short-stay tourism
Unilateral Visa-Free (90 Days)
China
Zero Days (Instant under trial exemptions)
$0 USD for trial framework duration
Unilateral Visa-Free (30 Days)
Thailand
Zero Days (Instant for core South American nations)
$0 USD via reciprocal exemptions
Bilateral Visa-Free (Up to 90 Days for AR, BR, CL, PE)
Portugal: A Gateway to Enriching Experiences
Convenient Travel Corridors: Portugal has established itself as a primary European gateway for travelers, boasting numerous direct flights from major Brazilian cities.
Cultural Affinity: Portuguese-speaking visitors find it easy to navigate Portugal, with no language barriers, making it a natural alternative to more traditional destinations.
Increased Market Activity: Recent data indicates a surge in premium hotel bookings and flight searches from South America, reflecting Portugal’s rising status as a destination for fine dining and luxurious experiences.
Spain: The Cultural Hub for Hispanic Travelers
Spanish Language Advantage: Spain serves as an attractive choice for Spanish-speaking travelers from countries like Argentina, Colombia, and Peru.
Heritage Tourism Growth: Tour operators report unprecedented demand for cultural and historical itineraries, with cities like Madrid and Barcelona becoming popular among families.
Simplified Access: With virtually no entry barriers, Spain efficiently welcomes affluent travelers seeking premium retail and dining experiences.
Italy: A Haven for Heritage and Luxury Travel
Historical Connections: Italy attracts travelers with ancestral ties to Argentina and Brazil, featuring heritage tours that cater to these connections.
Summer Travel Popularity: Italy saw a substantial increase in visitors during peak travel seasons, mirroring the overall uptick in European tourism.
Captivating Experiences: Visitors to Italy are spending more time exploring, investing in experiences across its culturally rich cities.
The following table summarizes the advantages offered by these European countries for South American travelers:
Country
Primary Market Driver
Key Regional Hubs
Visa-Free Stay Limit
Portugal
Shared language, robust flight options
Lisbon, Porto, Algarve
90 Days (Schengen Area rule)
Spain
Language proximity, cultural tours
Madrid, Barcelona, Seville
90 Days (Schengen Area rule)
Italy
Heritage tourism, luxurious coastal regions
Rome, Milan, Florence
90 Days (Schengen Area rule)
China: Unlocking New Travel Possibilities
Unilateral Visa Exemptions: China has introduced visa-free travel for citizens from key South American nations, enhancing accessibility for travelers.
Up to 30 Days of Stay: This policy simplifies the entry process, allowing for immediate stays without extensive documentation.
Remarkable Growth: Performance metrics indicate a significant increase in arrivals from South America due to these new policies.
Thailand: Embracing Wellness and Accessible Travel
Flexible Visa Policies: Thailand offers up to 90 days of visa-free access for multiple South American countries, making it an attractive destination.
Attractive Travel Offers: The surge in wellness tourism and gourmet dining is drawing travelers to Thailand’s stunning landscapes and rich culture.
Promotional Efforts: The Tourism Authority of Thailand targets South American markets, promoting the country as a desirable option for long-haul travel.
Economic Implications: South American Travelers Redefine Spending Patterns
The changing preferences of South American travelers significantly impact global tourism economics. The most affluent sectors of countries like Brazil and Argentina are increasingly shifting their spending from traditional North American destinations to European and Asian countries, paving the way for a reallocation of international tourism expenditure.
Brazil: Seeking Cultural Enlightenment in Transatlantic Destinations
Advanced Travel Preferences: Wealthy Brazilian families are seeking enriching cultural experiences, shifting away from the theme-park model prevalent in North America.
Record Travel Expenditure: Brazilian travelers are boosting their spending, benefiting airlines and the travel industry significantly.
Colombia: Opting for Efficient European Travel
Smart Travel Choices: Colombian vacationers are re-routing funds toward Europe due to lengthy visa processes in the US.
Increased Flight Options: Airlines are adjusting schedules to meet the demand for direct routes to Europe.
Peru: Bridging Trade and Travel
Travel Ties with China: New geopolitical connections are transforming past trade routes into modern travel paths.
Growing Interest in Global Destinations: Peruvians are increasingly exploring destinations that offer seamless entry for leisure travel.
Chile: Valuing Efficiency and Predictable Markets
Seizing Opportunities: Chilean travelers are gravitating toward countries that facilitate easier entry processes.
Gaining Global Mobility: Chileans leverage their strong passport power to explore cultural landmarks in East Asia.
Avoiding Non-Refundable Fees: The significant financial risk of US visa fees is steering Argentine travelers toward economically sound options.
Heritage Tourism Focus: Argentina’s investment in Spanish and Italian cultural tourism reflects a long-term move away from traditional shopping hotspots.
These emerging trends underscore a shift in travel behavior across South America:
Brazil & Chile: Increasingly exploring transpacific routes and benefiting from China’s hospitality expansion.
Colombia & Peru: Actively reallocating travel expenditures toward Schengen Zone countries due to fewer consular hurdles.
Argentina: Prioritizing financial stability by opting for destinations without hefty visa fees.
A New Era of South American Travel
The ongoing diversification of South American travel patterns appears to be a lasting trend in the global tourism landscape. Even with potential improvements in US visa processing, the robust positions established by European and Asian destinations may continue to attract travelers due to their consumer-friendly policies and appealing travel experiences.
Countries like Portugal, Spain, and Thailand are not only accommodating this growing influx but are also promoting sustainable tourism practices that focus on enriching experiences. By emphasizing cultural engagement and culinary richness, these destinations are reorienting the narrative towards quality travel rather than just the quantity of visitors. In contrast, the ongoing challenges with border restrictions in the US illustrate how administrative inefficiencies can severely affect a country’s competitiveness in the global tourism sector.
In essence, Portugal, Italy, Spain, Thailand, and China are rapidly becoming the leading choices for travelers from Brazil, Argentina, Colombia, and beyond. The current shift away from the US, driven by considerable visa complications, marks a significant change in South American travel dynamics, with these regions capturing the attention and spending of high-value travelers.