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This year marks a significant milestone in global tourism as the Pacific Asia Travel Association (PATA) celebrates its 75th anniversary. The momentous occasion was commemorated with a special recognition programme held during the PATA Annual Summit 2026 in Pohang, South Korea. On May 11, prominent member organizations were applauded for their unwavering commitment to the tourism industry for over seven decades.
The awards ceremony specifically acknowledged organizations that have maintained PATA membership for more than 50 years, showcasing those with affiliations that extend beyond 60, and even 70 years. This impressive gathering highlighted the deep-rooted institutional continuity that defines the Asia-Pacific tourism sector and the long-lasting partnerships that cultivate its growth and sustainability.
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For the past three-quarters of a century, PATA has served as a vital collaborative platform bringing together tourism boards, airlines, hospitality entities, and travel companies from across the Asia-Pacific region. Its enduring mission emphasizes fostering cooperation, sharing valuable knowledge, and promoting sustainable tourism practices throughout diverse destinations.
The recognition initiative on this anniversary insisted on the vital role that long-term membership has played in the organization’s resilience and influence. Many honoring members have been integral since PATA’s inception, shaping key policies, designing effective marketing strategies, and enhancing connectivity initiatives that have looked to propel the region’s tourism growth on a global scale.
The highest honors were awarded to organizations boasting over 70 years of continuous membership. Among this distinguished group were the Guam Visitors Bureau, Hawaii Tourism Authority, Kinki Nippon Tourist Co., Ltd., and the Philippine Department of Tourism.
These institutions stand as foundational pillars of tourism development in the Asia-Pacific. Their sustained involvement reflects ongoing engagement in destination promotion, visitor growth, and the development of tourism infrastructure throughout numerous decades.
Additional members acknowledged in this category include Destination NSW, Mariana Visitors Authority, Tahiti Tourisme, and Tourism Fiji, who, while not all present, were recognized as integral members of PATA’s extended global network.
A significant number of organizations were also celebrated for their impressive commitment of over 60 years. These esteemed entities encompass national tourism authorities, aviation companies, and travel associations that have consistently strengthened regional tourism frameworks through collaborative efforts.
The Hong Kong Tourism Board, Japan Association of Travel Agents, Korea Tourism Organization, Macao Government Tourism Office, Nepal Tourism Board, Taiwan Tourism Administration, and Thai Airways International were among those recognized in this esteemed group. Their contributions have been pivotal in shaping the Asia-Pacific tourism landscape through cohesive branding, enhancing aviation connectivity, and fostering collaborative policies.
Other notable members celebrated included Global Tour, Ltd., Smith’s Motor Boat Service, Inc., World Express Group, and Yeti Travels Pvt. Ltd. Unfortunately, some organizations, such as DTH Destination (Thailand) Limited and Ministry of Tourism of India, could not attend but were still honored for their longstanding support.
PATA also celebrated organizations that have surpassed the 50-year membership mark. This impressive group includes aviation leaders and hospitality giants who have endeavored to support the association through numerous transitions within the industry.
Honored entities include All Nippon Airways Co., Ltd., Dusit Thani Public Company Limited, Papua New Guinea Tourism Promotion Authority, and Tourism Solomons, among others. Their enduring relationship with PATA underscores a shared dedication to tourism as a catalyst for economic development, cultural exchanges, and connectivity within the region.
Additional members recognized in this category encompassed PACTO DMC Indonesia, India Tourism Development Corporation Ltd., and Messe Berlin / ITB Berlin, all of whom have played vital roles in supporting PATA’s mission over the years.
The recognition ceremony was part of the broader agenda of the PATA Annual Summit 2026, bringing together tourism stakeholders from all corners of the Asia-Pacific to discuss insights on industry advancements, sustainability, and potential growth trajectories.
Through this celebration of its most enduring members, the Pacific Asia Travel Association has reaffirmed the significance of continuity in international tourism collaboration. The accolades illustrate how shared dedication across multiple decades has fortified the regional tourism ecosystem, one that continues to adapt and flourish while rooted in fundamental collaboration and trust.
Source: The post Pacific Asia Travel Association Celebrates 75 Years of Global Tourism Leadership by Honouring Member Organisations with More Than Seven Decades of Continuous Industry Contribution in Pohang: Know More first appeared on www.travelandtourworld.com.
