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Aluma Hotels & Resorts has proudly announced its recognition as a Silver Award recipient in the “City Stay Experience” category at the prestigious 2026 Tourism Awards, held on April 28, 2026, at the Athens Concert Hall. This accolade highlights Aluma’s pivotal role in revolutionizing the urban hospitality landscape in Athens, marking it as a significant contributor to Greece’s thriving tourism sector.
Presented by Boussias Events, the Tourism Awards aim to honor excellence and innovation within Greece’s expanding tourism industry. This award reflects Aluma’s commitment to providing personalized experiences for its guests while actively fostering the growth of hospitality in Athens.
Expanding its footprint in Athens, Aluma Hotels & Resorts now boasts three distinguished city hotels: Anise Hotel Athens (part of the Tapestry Collection by Hilton), Skylark Hotel Athens, and Adia Aluma Athens (Carried by the Curio Collection by Hilton). These properties play a crucial role in enhancing the capital’s hospitality portfolio, seamlessly blending high-end luxury with the city’s cultural authenticity.
By focusing on delivering an exceptional urban hospitality experience, Aluma emphasizes local culture, personalized service, and meaningful interactions with Athens’ dynamic lifestyle. This investment is pivotal for the city, positioning it as an attractive destination for both leisure and business travelers alike.
The prominence of Aluma Hotels & Resorts in Athens stems from its strategic investments in the city’s tourism infrastructure. Through a staggering investment of over 100 million euros, the brand has achieved remarkable occupancy rates and heightened international interest in premium accommodations. Importantly, these investments have had a positive impact on the local economy, generating more than 300 jobs and boosting growth within Athens’ hospitality sector.
“Athens was a strategic choice for us, with its vibrant identity and dynamic character. We envisioned developing a modern hospitality model that merges local authenticity with international standards,” stated Moshe Ben Hayoun, Regional General Manager of Aluma Greece.
Aluma’s integration into Athens has significantly enriched the city’s hospitality offerings and has been a catalyst for local tourism expansion. The creation of 300 jobs within the hospitality sector and the attraction of more international visitors has established Aluma as a vital player in the local economy. Their investment in premium accommodation sets a new benchmark for luxury urban hospitality, inspiring other international brands to explore opportunities in Athens.
The growth of the city’s tourism sector is a direct result of strategic investments like that of Aluma’s, concentrating on improving tourism infrastructure, hotel services, and overall guest experiences. This growth not only supports the hospitality industry but also positively affects other local businesses, restaurants, and retail, as the influx of travelers enhances the area.
Looking ahead, Aluma Hotels & Resorts is committed to further expansion, not only within Greece but also on an international scale. Future developments are already in the pipeline for Thessaloniki, Greece’s second-largest city, along with several other global destinations. This initiative aligns with an upward trend in the hospitality sector across the Mediterranean, with increasing demand from international tourists for vibrant cities like Athens.
As Aluma continues to grow, their unwavering commitment to offer meaningful guest experiences is propelling Greece’s hospitality sector forward. Their approach of intertwining local culture with luxury service standards ensures that Aluma remains at the forefront of an increasingly competitive urban hospitality market.
With its innovative strategies and impactful investments, Aluma Hotels & Resorts is crucially shaping Athens into a dynamic luxury tourism destination. As the city continues to expand its tourism infrastructure to accommodate more international visitors, Aluma’s success serves as a model for other brands interested in urban hospitality.
The rising demand for luxury city stays in Athens fuels the burgeoning tourism sector, opening new doors for local employment and inviting even more investments in tourism infrastructure. Aluma’s achievements highlight Athens’ potential as a global hub for business and leisure travel, setting the foundation for future growth in the tourism sector.
Image Source: Aluma Hotels & Resorts
Source: The post Aluma Hotels & Resorts Wins Silver Award at 2026 Tourism Awards for City Stay Experience, Recognizing its New Impact on Athens Urban Hospitality Landscape first appeared on www.travelandtourworld.com.
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