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The Office of the President of Seychelles has officially announced the appointment of Ms. Vesna Rakić as the new Chief Executive Officer of the Seychelles Tourism Board (STB), effective 15th May 2026. This pivotal role comes at a crucial time as Seychelles aims to solidify its status as a premier destination for sustainable tourism while maximizing economic, market, and community engagement benefits.
Ms. Rakić’s appointment signifies a strategic move to enhance the archipelago’s tourism ecosystem. She will be tasked with adapting to global trends and implementing policies that foster sustainable and inclusive tourism growth, which is essential for positioning Seychelles as a resilient and future-ready destination.
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With over 30 years of experience in the tourism industry and a BA (Hons) in Business Administration (Marketing) from London South Bank University, Ms. Rakić brings a wealth of knowledge to her new role. She has cultivated expertise in destination marketing, tourism product development, stakeholder coordination, and entrepreneurship. Her previous positions include serving as Director and Senior Consultant at Sales & Marketing Seychelles Pty Ltd, Head of Sales and Marketing at bookseychelles, and Market Development Manager at Creole Holidays, among others. Ms. Rakić has a proven history of enhancing distribution channels, improving access to markets, and supporting innovative tourism experiences necessary for the sector’s forward trajectory.
The Seychelles Tourism Board plays a vital role in showcasing Seychelles on the global stage, crafting national marketing strategies, and developing tourism products that reflect the country’s rich environmental and cultural heritage. Under Ms. Rakić’s stewardship, the Board is expected to boost sustainable tourism initiatives, including eco-tourism, marine conservation experiences, heritage trails, and wellness programs. These initiatives not only promote responsible travel but also underline the importance of balancing economic growth with environmental sustainability.
Ms. Rakić’s appointment is a commitment to innovative, forward-thinking experiences aimed at transforming Seychelles into a dynamic tourism hub that can adeptly adjust to market trends, climate change, and the evolving preferences of travelers. This proactive model will ensure sustained competitiveness and growth for Seychelles in a rapidly evolving global tourism landscape.
As she takes on her new responsibilities, Ms. Rakić will prioritize elevating Seychelles’ global tourism brand, expanding its presence in both established and emerging markets, and aligning stakeholders throughout the tourism value chain. Strengthening partnerships with local and international operators will undoubtedly enhance market penetration, optimize distribution channels, and establish synergies that attract a more diverse range of visitors.
These strategic advancements are expected to lead to an increase in visitor arrivals, extended stays, and heightened tourism revenue, which will benefit both the national economy and local communities. By proactively offering high-quality, sustainable tourism products, Seychelles is well-positioned to enhance resilience within the sector and remain relevant in the competitive global tourism arena.
Ms. Rakić’s selection reflects a robust commitment to a sustainable and impactful tourism sector. Her leadership will involve the advancement of policies designed to expand the tourism workforce, elevate entrepreneurship, and develop infrastructure that can accommodate growing visitor numbers without compromising the environment.
The anticipated outcomes of these efforts include:
These concerted initiatives aim to construct a resilient and sustainable tourism ecosystem that significantly contributes to Seychelles’ economic advancement and social growth in the coming years.
Under Ms. Rakić’s guidance, Seychelles is poised to integrate economic development with environmental care and cultural heritage. Tourism strategies will focus on eco-conscious practices and authentic cultural experiences, ensuring that growth uplifts local communities while protecting invaluable natural resources.
Community involvement will be central to the Board’s strategy, particularly in empowering local entrepreneurs, women, and youth. By including these groups in tourism initiatives, Seychelles guarantees equitable distribution of benefits, making tourism a vehicle for social and economic betterment.
The appointment of Ms. Vesna Rakić symbolizes a significant investment in the prosperity of Seychelles’ tourism industry. With her extensive experience, innovative mindset, and focus on sustainability, the STB is set to make meaningful strides toward enhancing the sector, elevating the nation’s global standing, and ensuring a tourism economy that thrives while preserving the environment.
Source: The post Seychelles Appoints Vesna Rakić as CEO of Tourism Board to Drive Sustainable Growth, Strengthen their Global Positioning and Boost Future Tourism Sector Impact first appeared on www.travelandtourworld.com.
