EOS Hospitality Welcomes Ellen Kaplan as Senior Vice President of Marketing to Enhance Its Thriving Portfolio

EOS Hospitality is excited to announce the appointment of Ellen Kaplan as the new Senior Vice President of Marketing. This strategic move aligns with EOS’s commitment to expand its reach across the United States, where it currently boasts a diverse collection of over 60 hotels and resorts totaling more than 10,500 keys.

In her new role, Kaplan will spearhead innovative marketing strategies aimed at bolstering brand growth while enhancing the positioning of EOS’s portfolio. Her responsibilities will also encompass directing corporate communication initiatives for both EOS Hospitality and EOS Investors, reinforcing the company’s reputation in the hospitality sector.

The hiring of Kaplan signifies EOS Hospitality’s ongoing dedication to crafting exceptional guest experiences that transcend the ordinary hotel stay. Emphasis will be placed on food and beverage offerings, local cultural experiences, storytelling, and engaging programming as critical components of contemporary hospitality.

Ellen Kaplan’s Multidisciplinary Background Elevates Hospitality Marketing

Ellen Kaplan enters EOS Hospitality with a wealth of experience in the restaurant, hospitality, media, and lifestyle industries. Prior to her current position, she held the role of Vice President of Marketing at the acclaimed José Andrés Group, where she adeptly dealt with brand development, digital strategies, content planning, public relations, creative operations, and partnerships across various facets of the organization, including restaurants and media projects.

During her tenure at José Andrés Group, Kaplan played a pivotal role in driving strategic growth and overseeing marketing initiatives across key markets such as Washington, D.C., New York City, Los Angeles, South Florida, Las Vegas, and Chicago. Her leadership in this high-paced environment equipped her with invaluable insights into consumer engagement.

Previously, Kaplan also contributed her expertise at José Andrés Media, where she directed editorial strategy, video content, social media, and various content initiatives, effectively promoting television, streaming, publishing, and live events that resonated with audiences worldwide.

Her career further includes significant achievements at Under Armour, where she led global content and social media strategies, crafting campaigns aimed at enhancing brand engagement and fostering relationships with consumers.

Kaplan’s diverse array of experiences in restaurants, media, and lifestyle sectors uniquely positions her to enhance EOS Hospitality’s marketing leadership and resonance with travelers.

Expanding EOS Hospitality’s Vision Across the U.S. Landscape

Since its inception in 2017, EOS Hospitality has made impressive strides in managing a wide-ranging portfolio of branded, independent, and outdoor hospitality properties throughout the United States. Their collection features acclaimed destinations including the Kennebunkport Resort Collection, L’Ermitage Beverly Hills, Kingston Resorts, Lake Austin Spa Resort, Isla Bella Beach Resort, and Big Sur Campground & Cabins.

Beginning with the historic Hamilton Hotel in Washington, D.C., EOS has expanded its portfolio to approximately 64 properties, encompassing more than 10,500 hotel keys. This impressive growth trajectory has positioned EOS Hospitality as one of the most dynamic hotel management companies in the country.

Under Kaplan’s leadership, the marketing organization will gain renewed focus on increasing brand awareness across EOS’s growing portfolio, while also contributing to corporate marketing and communications efforts for both EOS Hospitality and EOS Investors.

In her multifaceted role, Kaplan will also act as the executive sponsor for EOS Hospitality’s community impact initiatives, further deepening the company’s commitment to community engagement.

Experience-Driven Marketing Takes Center Stage in Hospitality

The appointment of Ellen Kaplan underscores EOS Hospitality’s commitment to experience-led marketing strategies, especially as consumers increasingly seek more than just a place to stay. Elements such as culinary experiences, destination authenticity, and local insights are some of the key factors influencing traveler decisions today.

The choice to bring someone with Kaplan’s extensive background in media and restaurants into the fold reflects EOS Hospitality’s strategic direction towards enhancing storytelling and building deeper connections with guests throughout its properties.

Kaplan’s strong capabilities in content creation, digital marketing, and brand strategy are expected to bolster EOS Hospitality’s mission to represent its hotels and resorts through compelling narratives and guest-oriented campaigns.

By bridging the gap between hospitality operations and insights gained from the restaurant and lifestyle arenas, EOS Hospitality continues evolving its approach to modern guest experiences across the United States.

Currently based in Washington, D.C., Ellen Kaplan is anticipated to relocate to New York City, where she will operate at EOS Hospitality’s headquarters. This appointment signifies an important new phase in the company’s marketing journey as it seeks to strengthen its foothold in the competitive hospitality landscape.

Source: The post EOS Hospitality Builds Its Next Chapter of With Ellen Kaplan at the Marketing Helm Bringing Restaurant, Media and Lifestyle Expertise to Elevate More Than Ten Thousand Hotel Keys Across the United States, New Update first appeared on www.travelandtourworld.com.