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Travel enthusiasts rejoice! The Tourism Authority of Thailand (TAT) has partnered with ZEEKR Thailand to launch an innovative six-month campaign centered around electric vehicle (EV) tourism. Dubbed “Amazing Thailand in ZEEKR Luxury Way,” this initiative will run from August 2026 to February 2027 and aims to introduce travelers to lesser-known communities and breathtaking regional destinations through sustainable road trips.
This groundbreaking collaboration marks the first time Thailand’s national tourism body has teamed up with an electric vehicle company specifically to enhance the travel experience. The campaign will traverse the diverse landscapes of Northern Thailand, Northeastern Thailand, Southern Thailand, Bangkok, and the neighboring provinces, showcasing the region’s rich culture, nature, and unique local experiences.
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At the heart of the campaign is a content series titled Travel the ZEEKR Way, which aims to weave electric vehicles seamlessly into the travel narrative. Instead of focusing on technical details or urban test drives, the initiative highlights complete tourism journeys that embody local identity and community interaction. ZEEKR Thailand will provide the electric vehicles, while TAT will curate routes and activities that capture the essence of each region.
The journeys are designed to illustrate how travel, accommodation, attractions, culture, and community engagement can be interconnected. This innovative approach shifts the focus from traditional automotive marketing to a holistic view of travel, where the destination and its people take center stage.
In alignment with TAT’s strategy of Value over Volume, this partnership aims to generate meaningful experiences and benefits for travelers, local communities, and businesses. The campaign seeks to promote travel practices that respect the environment and cultural heritage while fostering greater resilience within the tourism economy. Electric vehicles play a key role in this vision, as they can minimize greenhouse gas emissions and reduce reliance on fossil fuels.
By intertwining destination marketing with responsible transportation options, the campaign further supports TAT’s Travel with Care approach, which emphasizes tourism products that provide greater benefits for both communities and the environment.
The campaign’s Northern Escape theme showcases the majestic hills and cultural tapestry of Northern Thailand. Expect to see content that highlights the region’s stunning mountains, rivers, Lanna architecture, and traditional craftwork. This focus aims to divert visitors away from heavily trafficked urban attractions towards charming towns, local artisans, and natural experiences. By traveling overland, itineraries can intertwine multiple destinations instead of treating each attraction as a standalone stop.
Northern Thailand is key to TAT’s sustainable tourism strategy, with efforts centered on extending development activities in Chiang Mai that embrace the local Lanna identity and rich cultural resources. The ZEEKR campaign serves as an additional platform to showcase these attributes to domestic travelers.
The Isaan Stories segment invites travelers to experience Thailand’s Northeast through the lens of its vibrant communities and enduring traditions. Content will explore local lifestyles, regional music, delectable cuisine, and the wisdom of the people. The Northeast is home to numerous provinces with unique festivals and archaeological treasures, yet many places remain undiscovered compared to popular destinations like Bangkok and Phuket.
By placing community experiences at the forefront, the campaign encourages longer stays and greater support for local businesses, including family-run accommodations, local eateries, and craft demonstrations—helping to build a tourism model based on regional identity rather than mass tourist attractions.
The Southern Serenity theme aims to redefine perceptions of Thailand’s coastal areas by promoting slow-paced, restorative road trips. It will feature stunning coastal landscapes, inviting island environments, and wellness-oriented experiences set against the backdrop of the sea. While Southern Thailand is famed for its renowned beach resorts, this campaign will also uncover hidden coastal communities that are accessible through thoughtfully designed itineraries.
Electric vehicle journeys can showcase how travelers can discover multiple viewpoints, cultural experiences, and scenic routes rather than relying solely on the usual tourist tracks. This aligns well with TAT’s broader commitment to connecting nature, wellness, and sustainable travel practices.
The Urban Retreat theme will unveil less-explored areas of Bangkok and its neighboring provinces, revealing that weekend getaways need not revolve around well-known shopping areas, temples, and nightlife. Instead, travelers will be guided to lesser-known neighborhoods that beautifully blend heritage, contemporary culture, and urban convenience. This scope is particularly appealing to Bangkok residents looking for quick escapes without the need for extensive travel.
Short road trips can foster frequent domestic travel, benefiting local attractions and accommodations situated beyond the most heavily marketed areas. While specific itineraries and stops are yet to be revealed, travelers can begin to anticipate this exciting new approach to visiting the capital and surrounding regions.
The TAT and ZEEKR Thailand collaboration will produce and promote content via Osotho magazine and the tourism authority’s digital channels. This strategy will utilize a blend of established travel publications and modern digital platforms to connect with diverse audiences. Collaborating with creators from The Zecret Revealer, The Zecret Insider, and The Zecret Visualizer, the campaign will attract travelers interested in immersive experiences and discovering emerging tourism routes.
Creator-generated content will highlight the journey instead of just listing attractions, capturing travel dynamics, local interactions, and the ambiance of each destination. The campaign’s success will hinge on transforming online interest into actual visits and increased spending within featured communities.
The “Amazing Thailand in ZEEKR Luxury Way” campaign is set to launch in August 2026, with more detailed itineraries to be announced in the coming months. Interested travelers should keep an eye on TAT’s official channels and Osotho magazine for information regarding mapped routes, destinations, and essential planning details. Specifics regarding distances, charging stations, and journey durations will be provided to facilitate independent travel planning.
As this campaign unfolds, it signifies a transformative change in Thailand’s tourism marketing approach, positioning the road journey as an integral part of the destination experience, enriched by local culture, scenery, and environmentally conscious mobility.
Through the “Amazing Thailand in ZEEKR Luxury Way” initiative, TAT is poised to redefine domestic tourism by highlighting off-the-beaten-path locations while promoting electric mobility. With diverse themes like the Northern Escape, Isaan Stories, Southern Serenity, and Urban Retreat, this campaign presents an opportunity for travelers to experience Thailand from a fresh perspective.
As the project progresses over the next six months, it aims to foster tourism that prioritizes quality experiences while uplifting communities in regions that have yet to be fully recognized. Embracing electric vehicles as a core component of this journey will position them as a natural and exciting facet of experience-driven tourism.
Image Source: TAT
Source: The post TAT and ZEEKR Thailand Launch Six-Month EV Tourism Campaign, Promoting New Sustainable Road Trips, Local Communities and Regional Destinations Across Thailand in 2026-27 first appeared on www.travelandtourworld.com.
