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Home » News » GBTA Embraces the New Passenger Package in Europe to Facilitate Multimodal Travel and Support Sustainable Tourism

GBTA Embraces the New Passenger Package in Europe to Facilitate Multimodal Travel and Support Sustainable Tourism

May 14, 2026
GBTA Embraces the New Passenger Package in Europe to Facilitate Multimodal Travel and Support Sustainable Tourism

The Global Business Travel Association (GBTA) has expressed strong support for the recently unveiled Passenger Package by the European Commission. This groundbreaking legislation is set to revolutionize the travel experience across Europe by simplifying multimodal travel, enhancing rail passengers’ rights, and facilitating seamless business travel throughout the EU. This initiative is anticipated to significantly bolster the travel and tourism sector by promoting sustainability and efficiency, ultimately benefiting both travelers and businesses alike.

The Passenger Package aims to tackle long-standing issues in the travel industry, including fragmentation and the limited access to multimodal travel options. Historically, these hurdles have made it challenging for travelers to efficiently use various modes of transport such as trains, buses, and flights. The complexity surrounding the comparison of different travel offers often left travelers overwhelmed and unable to identify the best combinations for their journeys. With the introduction of these new regulations, travelers will have enhanced access to sustainable transport solutions, making it easier to plan their trips.

Shaping the Future of Multimodal Travel and Business Efficiency

One of the key features of the Passenger Package is the facilitation of multimodal travel, enabling travelers to combine various options, such as train, bus, and air travel, into single bookable tickets. This is particularly beneficial for business travelers who frequently need to arrange cross-border journeys involving multiple transport modes. The new regulations aim to streamline the process of multimodal ticketing, simplifying planning, thereby minimizing operational frictions and enhancing the overall travel experience.

The implications of this shift extend far beyond individual travel. By integrating different transport options into a unified booking system, rail travel is expected to become more competitive, potentially generating a surge in rail tourism. This offers a more eco-friendly alternative to air travel, appealing to the growing number of tourists seeking sustainable options. Additionally, the ease of combining services will create new market opportunities for tourism providers, simplifying trip planning for international tourists eager to explore various destinations in one trip.

Advancing Rail Travel and Sustainability

The Passenger Package not only emphasizes multimodal travel but also introduces measures to improve rail passenger rights. This commitment to enhancing passenger rights is particularly crucial for both business and leisure travelers, as it establishes clear and consistent protocols for dealing with disruptions. Key aspects such as information access, refunds, and rerouting options will play a vital role in ensuring that business travelers have the reliable and timely transport they depend on.

Moreover, the focus on rail as a sustainable travel option aligns with the growing consumer demand for eco-friendly transportation. By promoting rail tourism, the European Union is poised to respond to the increasing trend of sustainable tourism, where travelers actively seek low-emission transportation to lessen their environmental impact. This is particularly relevant in a post-pandemic context, where there is a heightened awareness of sustainability and the necessity to reduce the carbon footprint of the tourism industry.

Fostering Sustainable Practices within the Tourism Sector

The Passenger Package enhances the tourism sector by improving access to transparent and bookable transport content, which will bolster competition within the industry. With better availability of multimodal options, travelers will enjoy a broader range of choices that allow for more cost-effective and efficient trips. As the demand for sustainable travel practices increases among tourists and business travelers alike, this development offers an opportunity for companies to incorporate green transportation solutions into their services, thus helping them achieve sustainability targets and appealing to eco-conscious consumers.

For tourism operators and corporate travel managers, the multimodal travel system provides a versatile framework to meet the needs of travelers wishing to blend business and leisure trips or wishing to discover multiple destinations within one journey. As operators enhance the accessibility of train and bus routes, they will be better positioned to cater to the rising demand for integrated travel packages, resulting in an influx of bookings for destinations well-served by rail.

Elevating Business Travel: Improved Access and Protection

The new regulations promise to create a more reliable and efficient experience for business travelers. A key focus of the Passenger Package is enhancing transparency by providing clear information about traveler rights during disruptions. The implementation of standardized rules regarding compensation for delays and cancellations will further boost traveler confidence—an essential factor for time-sensitive business journeys.

This progress marks an important development within the business travel sector, ensuring that companies can depend on sustainable, value-driven, and reliable travel options. For corporate travel managers, the ability to seamlessly book multimodal travel packages combined with clarity surrounding passenger rights will make managing employee travel more efficient.

GBTA’s Commitment to Travel Industry Innovation

Fulvio Origo, GBTA Senior Director for Europe, Middle East, and Africa (EMEA), commended the Passenger Package as a pivotal step toward establishing a more connected, transparent, and traveler-centric transport ecosystem in Europe. He highlighted the necessity for business travelers to access and compare their travel options with confidence while ensuring robust protections are in place for unexpected circumstances.

The anticipated changes hold significant promise for the travel and tourism sector, aiming to enhance competition, strengthen consumer trust, and improve access to sustainable travel alternatives. As EU policymakers finalize these regulations, the GBTA continues advocating for policies that foster competition, elevate transparency, and make choosing rail and multimodal travel easier for both businesses and individual travelers.

A Defining Moment for the Future of Travel and Tourism

The Passenger Package signifies a transformative moment for travel and tourism across Europe. By addressing multimodal travel challenges and reinforcing passenger rights within the rail sector, this new legislation proves promising for effective and sustainable travel. The resulting impacts will resonate through both business travel and the overall tourism industry, driving growth and sustainability.

With its focus on expanding passenger rights, promoting multimodal ticketing, and supporting eco-friendly travel initiatives, the Passenger Package is set to leave an enduring legacy across Europe. This pivotal change stands to benefit travel managers, tourism operators, and travelers alike, reshaping the European travel landscape for years to come.

Source: The post GBTA Welcomes New Passenger Package in Europe to Simplify Multimodal Travel, Enhance Rail Passenger Rights and Support Sustainable Business Travel, Impacting Tourism first appeared on www.travelandtourworld.com.

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