×
Get latest travel news
Marriott International, in collaboration with The Fern Hotels & Resorts, has announced a remarkable achievement for their recently launched Series by Marriott brand in India. Less than six months after its inception in November 2025, the brand has seen an impressive 75 hotel signings and 50 openings, setting a record pace in regional expansion.
This rapid growth adds over 3,556 rooms to the Marriott portfolio across India under the Series banner, demonstrating a strong confidence from hotel owners and an increasing demand for consistent, high-quality hotel experiences across Tier 1, Tier 2, and Tier 3 markets.
Advertisement
Advertisement
The Series by Marriott brand emerged from a foundational partnership between Marriott International and Concept Hospitality Private Limited (CHPL). This collaboration merges The Fern’s strong regional identity with Marriott’s comprehensive global standards, distribution systems, and loyalty initiatives.
This partnership not only emphasizes regional authenticity and local hospitality narratives but also integrates the global benefits of the Marriott Bonvoy® loyalty program, offering travelers a consistent service experience, comfortable accommodations, and a sense of place-specific identity.
In an astonishing six-month timeframe, the Series by Marriott portfolio has established a presence in 43 cities, covering metropolitan centers, burgeoning urban locales, and captivating resort areas throughout India.
Noteworthy properties now welcoming guests include the centrally located The Fern Mumbai, Goregaon, Series by Marriott, The Fern Jaipur, Series by Marriott, The Fern Habitat Goa, Candolim, Series by Marriott, Rakabi The Fern Igatpuri, Series by Marriott, and The Fern Residency Bengaluru, Seshadripuram, Series by Marriott. These hotels showcase the brand’s geographical diversity and depth.
Designed to appeal to a wide range of travelers, the Series by Marriott properties cater both to leisure guests exploring vibrant locales and business visitors seeking comfort combined with local cultural experiences.
Positioned as a regionally crafted, globally connected hotel brand, Series by Marriott merges local characteristics with the trusted fundamentals of Marriott, including comfortable accommodations and dependable service. Each property is designed to provide consistent guest experiences, bolstered by the extensive reach of the Marriott Bonvoy program.
The brand particularly focuses on travelers who seek reliable essentials executed well, enhanced by rich local narratives unique to each destination. Guests can expect handy services such as robust Wi-Fi, curated breakfast options at select locations, fitness and meeting facilities, and a hospitable atmosphere familiar to local patrons.
In addition to the standard comforts of Series by Marriott, many hotels in this portfolio also offer thoughtful enhancements that elevate the Indian hospitality experience, including:
These tailored experiences exemplify the brand’s commitment to integrating regional hospitality practices with modern hotel comforts that resonate well with today’s traveling public.
All Series by Marriott hotels in India fall under the umbrella of Marriott Bonvoy, one of the largest loyalty programs in the travel industry. Members earn points for their stays at these locations as well as at thousands of other Marriott properties globally, unlocking a world of benefits and personalized experiences.
Marriott Bonvoy members can easily manage bookings and take advantage of contactless services through the official Marriott Bonvoy app, providing peace of mind and convenience while traveling across India and beyond.
The significant momentum achieved in India highlights the country’s critical role in Marriott’s broader strategic growth plans. Marriott’s leadership views India not just as a launch site for the Series by Marriott but as a proof of concept for the brand’s future global ambitions, laying the groundwork for further adaptation and expansion into new markets.
The robust interest shown by hotel owners and developers across various Indian cities underscores confidence in the brand’s ability to blend regional significance with reliable global branding, setting a solid foundation for sustained growth.
With 50 properties already operational and an additional 25 on the docket for future conversion or construction, the Series by Marriott’s growth trajectory signifies both scale and diversity. The brand’s blend of local authenticity and operational efficiency offers attractive conversion opportunities for owners while delivering travelers dependable experiences backed by Marriott’s esteemed reputation.
As more signings progress toward opening, guests can anticipate an even broader selection of choices throughout India, ranging from heritage-rich hotels to modern urban accommodations, all contributing to the dynamic hospitality landscape.
Source: The post Marriott International And The Fern Celebrate Major Series By Marriott Growth first appeared on www.travelandtourworld.com.
