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In a collaborative effort, Brazil has joined forces with a number of countries in the Americas, including Argentina, Costa Rica, Guatemala, Panama, Suriname, Colombia, and Honduras, to significantly boost tourism to the United States. This initiative comes in response to a staggering decline in inbound travel to the U.S. during the past year, as these nations roll out extensive marketing campaigns aimed at attracting a surge of tourists to iconic American destinations.
With major cities like Miami, New York City, Orlando, and Los Angeles at the forefront, these nations are utilizing enhanced air connectivity, creative marketing strategies, and specially tailored travel packages. The goal is to invigorate the tourism industry, stimulate hotel occupancy rates, and breathe life into the retail and hospitality sectors that have faced prolonged setbacks.
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Early 2026 saw an impressive 351,992 Brazilian tourists traveling to the U.S., marking a 4.5% increase compared to 336,971 in the same period of 2025. In order to attract a younger demographic, Embratur, along with various airline partners, has launched digital campaigns promoting multi-city itineraries and extended stays. Brazilians are particularly drawn to popular U.S. destinations such as New York City, Orlando, and Las Vegas, where bespoke packages featuring shopping, entertainment, and diverse cultural experiences are enticing new visitors. The overarching aim is to mitigate the historic downturn in U.S. tourism by heightened awareness of these destinations, accompanied by attractive travel incentives.
Argentina has also reported a remarkable increase, with 170,428 Argentine tourists arriving in the U.S. from January to February 2026—an increase from 151,110 in the prior year, equivalent to a 12.8% growth. Through targeted fare promotions and improved direct flight options to cities like Miami, New York, and Boston, Turismo Argentina has successfully focused its marketing on cultural journeys, gastronomy, and family vacations. Key destinations for Argentine travelers mirror global trends, with Miami, New York City, Los Angeles, and Orlando leading the list.
Costa Rica, leveraging its proximity to the U.S., has seen a notable increase in tourism, with 68,721 visitors recorded in early 2026, up from 60,692 the previous year—a solid 13.2% rise. Campaigns are strategically aimed at family-oriented travel, adventure tourism, and seasonal promotions that highlight the value of travel to U.S. attractions, particularly in Orlando, Miami, and New York City. These marketing tactics focus on ensuring ease of travel, tapping into community networks, and showcasing the abundant adventure opportunities in U.S. cities.
Guatemala’s initiative to foster U.S. travel resulted in 46,189 American arrivals in the first two months of 2026, up from 39,873, which reflects a remarkable 15.8% growth. Committing to improving air connectivity from Guatemala City to Miami, Los Angeles, and Houston, the Instituto Guatemalteco de Turismo emphasizes family-friendly travel and cultural engagement in its promotional strategies. Guests are primarily attracted to iconic destinations like Orlando’s theme parks and New York’s cultural offerings, demonstrating the potential for targeted tourism promotions.
Similarly, Panama reported a growth in tourism, with 38,586 U.S. arrivals in January-February 2026, compared to 33,751 the year before—a growth rate of 14.3%. With bolstered air connectivity and targeted marketing efforts, Panamanians are increasingly drawn to cities like Miami, Orlando, New York City, and Los Angeles. Promotional content stresses cultural experiences and leisure offerings, effectively engaging tourists keen to explore U.S. cities.
Other countries such as Suriname and Colombia are also seeing a positive trend in tourist arrivals to the United States. Suriname welcomed 1,570 visitors, achieving a 4.5% increase, and Colombia counted 140,438 arrivals, reflecting a 14.8% growth. Both nations have successfully focused on nurturing family tourism, cultural experiences, and community outreach strategies.
Through persistent promotional efforts and strategic collaborations, Brazil and its partner nations in Latin America are contributing to a notable growth trajectory in tourist arrivals to the United States. These nations not only aim to reverse the historical decline in inbound tourism but also aim to rejuvenate hotel occupancy and retail revenue, solidifying the U.S. as a preferred destination for leisure travel, cultural exploration, and family vacations.
Source: The post Brazil Joins, Argentina, Costa Rica, Guatemala, Panama, Suriname, Colombia, Honduras, and Other Countries in the Americas in Massive Efforts to Boost American Tourism with a Record Surge in Tourist Arrivals Amid the Historic US Travel Freefall This Year: All You Need to Know first appeared on www.travelandtourworld.com.
