RBH Hospitality Management Enhances Extended-Stay Offerings with New Staybridge Suites in Liverpool and Newcastle

RBH Hospitality Management, a prominent player in the UK hospitality sector, has recently expanded its extended-stay portfolio by introducing two new Staybridge Suites hotels located in Liverpool and Newcastle. This strategic move is a result of the continued partnership with ParkProperty Europe and Maya Capital, signaling RBH’s commitment to enhancing its offering within the extended-stay market.

Expanding Horizons in Northern England

The recent additions of Staybridge Suites Liverpool and Staybridge Suites Newcastle mark a significant milestone for RBH, as they deepen the company’s presence in critical northern markets. The Staybridge Suites Liverpool will serve as the third property RBH operates in this vibrant city, while Staybridge Suites Newcastle represents a significant re-entry into a market where the company has established roots in the past. This strategic expansion reflects RBH’s dedication to providing high-quality management within the hotel and serviced apartment sectors.

Meeting the Demand in Extended-Stay Accommodation

The extended-stay market has experienced remarkable growth recently, propelled by a rising consumer preference for longer, more comfortable stays paired with apartment-style amenities. Guests seeking greater flexibility and home-like comforts are expected to find appealing options in the new Staybridge properties, which will provide spacious accommodations equipped with all essential amenities. This trend towards extended stays is underscored by RBH’s expanding portfolio, which already includes Staybridge Suites Dundee, The Edinburgh Grand, Abbey Strand Apartments, Old Town Chambers in Edinburgh, Adagio London Sutton, and Station Suites in Middlesbrough.

David Hart, CEO of RBH Hospitality Management, voiced his excitement regarding the new openings: “The addition of these hotels exemplifies our ambition to grow and enhance our portfolio. This is a thrilling time for RBH, and we are eager to continue our tradition of managing high-standard hotels and serviced apartments in prominent UK locations, especially as we strengthen our partnership with IHG Hotels & Resorts.”

A Robust Collaboration with IHG Hotels & Resorts

RBH’s partnership with IHG Hotels & Resorts stands as a vital component of its growth strategy. Currently managing over 2,500 keys across 19 properties in the UK, RBH’s extensive offerings highlight its capabilities in handling both traditional hotels and serviced apartment complexes. The newcomer Staybridge Suites properties augment RBH’s already impressive extended-stay repertoire, aligning perfectly with the escalating demand for long-term accommodation options.

The firm’s success in the extended-stay sector underscores its adeptness in delivering properties that combine comfort, flexibility, and affordability, catering effectively to business and leisure travelers alike. With the growing preference for extended stays, RBH is strategically poised to capture a larger share of this burgeoning market, solidifying its leadership role in the UK’s hospitality landscape.

Looking Toward Future Success

Jan-Hendrik Walloch, Managing Director of ParkProperty Europe, expressed optimism regarding the collaboration with RBH: “With the acquisition of the Staybridge Suites in Liverpool and Newcastle finalized, we are thrilled to have RBH Hospitality Management onboard as our operator. Their impressive track record in the extended-stay segment gives us confidence that they will unlock the potential of these valuable assets, alongside our local asset manager, Maya Capital.”

This partnership is poised to cultivate a promising future for ParkProperty Europe, Maya Capital, and RBH, leveraging their collective expertise to enhance the appeal and value of these properties. Together, they aim to redefine the extended-stay market by providing exceptional accommodations tailored to modern traveler needs.

A Bright Outlook for RBH and the Extended-Stay Market

The introduction of Staybridge Suites Liverpool and Staybridge Suites Newcastle into RBH Hospitality Management’s portfolio signifies a pivotal step forward in the company’s objectives. With these developments, RBH is strategically cementing its position within the rapidly growing extended-stay segment, which promises numerous opportunities in a landscape where travelers increasingly favor long-term stays and serviced apartments over traditional hotel accommodations. Collaborating with partners like IHG Hotels & Resorts and asset management companies such as Maya Capital, RBH harbors ample reasons for optimism about its future endeavors in the hospitality industry.

Image Source: RBH Hospitality

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