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Home » News » ROW NYC: A Stylish Transformation in Times Square Reopens Its Doors

ROW NYC: A Stylish Transformation in Times Square Reopens Its Doors

May 7, 2026
ROW NYC: A Stylish Transformation in Times Square Reopens Its Doors

The much-anticipated reopening of ROW NYC, one of the most recognizable hotels in the heart of Times Square, has finally arrived following an extensive multi-year renovation. With a stunning refresh of its 1,300 guestrooms and public spaces, the hotel now showcases a modern lobby, a new all-day dining venue known as Percy All Day, and an innovative retail concept, nyce things. This transformation positions ROW NYC as a stylish and sophisticated retreat for visitors eager to explore the bustling atmosphere of Midtown Manhattan.

A Premier Location with New Offerings

Situated at the lively intersection of 45th Street and Eighth Avenue, ROW NYC boasts an unbeatable location, just steps away from Broadway, key transit hubs, and New York City’s most iconic landmarks. Whether you’re a traveler immersing yourself in the sights and sounds of Times Square or a local looking for a taste of the city life, ROW NYC serves as an ideal base for all your adventures in the Big Apple.

To celebrate its grand reopening, ROW NYC is rolling out a special incentive: the first 100 guests to check in will receive complimentary tickets to SkyWalk Times Square, an open-air viewing deck above the vibrant Crossroads of the World. This special offering showcases the hotel’s commitment to providing a truly immersive Times Square experience with an emphasis on local interaction and unforgettable memories.

Percy All Day: A New Dining Destination

At the core of the hotel’s renovations lies Percy All Day, an inviting 90-seat café and bar that captures the lively spirit of Times Square. This fresh dining concept adapts to the rhythm of the city, ensuring a versatile culinary experience that caters to guests from morning to night. Whether you’re fueling up with fresh coffee in the morning or unwinding with a crafted cocktail after a day of exploration, Percy All Day is designed for every moment.

The café features three distinct offerings:

  • Breakfast: Start your day off right with a selection that includes espresso, croissants, avocado toast, and bagels, all crafted for those on the go.
  • Market: Open all day, the Market presents delicious favorites such as sandwiches, Focaccia Pizza, and a variety of sweets, perfect for a quick lunch or a pick-me-up snack.
  • Neighborhood Bites: As day turns into night, Percy All Day transforms into a lively social scene featuring a full-service bar serving creative cocktails, local brews, and a tantalizing menu of small plates, including Deviled Eggs with Bacon Jam, Wild Mushroom Crostini, and Wagyu Sliders, creating an enticing destination for relaxing and mingling.

Shopping Local with Nyce Things

ROW NYC also introduces nyce things, a modern retail concept nestled within the hotel lobby that features an array of unique NYC-inspired souvenirs and essentials. Guests can find everything from tote bags and baseball caps to water bottles and T-shirts, all showcasing a contemporary typographic style influenced by the famous “I ♥ NY” logo. This stylish retail offering not only enhances the hotel experience but allows visitors to take home a piece of New York’s vibrant culture.

Comfort Meets Style: Newly Designed Guestrooms

The guest rooms at ROW NYC have undergone a thoughtful transformation to ensure comfort and style. Each room features updated furnishings, warm tones, and contemporary design elements that invite relaxation. Modern amenities, including smart TVs, high-speed Wi-Fi, and plush bedding, ensure every guest’s needs are met, whether for a quick business trip or a leisurely getaway. With accommodations tailored to suit various traveler preferences, the newly renovated guestrooms provide an inviting escape within the city.

Capturing the Spirit of Times Square

ROW NYC has always been representative of the energy that defines Times Square, and its recent reopening reflects the evolving character of this iconic location. The hotel’s dedication to modernity, guest satisfaction, and local connection positions it distinctly within the vibrant landscape of the city.

Along with premier accommodations, Percy All Day, and the trendy nyce things, the hotel’s strategic location means that guests have easy access to the stunning offerings of Times Square and Midtown Manhattan. From the electrifying energy of Broadway theaters to the world-renowned shopping and dining that the area is famous for, ROW NYC places its guests at the center of New York’s most celebrated attractions.

Future Endeavors for ROW NYC

Going forward, ROW NYC aims to continue enhancing the guest experience through ongoing investments in service improvements and amenities. With renovations now complete, the focus will be on maintaining its reputation as a luxury destination in Times Square, consistently delivering exceptional hospitality that reflects the vibrancy of the city.

For travel professionals, ROW NYC stands out as a distinctive option for clients seeking a dynamic and immersive experience within Manhattan. Its prime location, modern amenities, and local charm solidify its status as a top pick for business and leisure travelers alike.

Conclusion

The reopening of ROW NYC marks a thrilling new chapter for this beloved Times Square hotel. With its newly renovated spaces, innovative dining experiences, and contemporary retail concept, ROW NYC is poised to continue offering guests a luxurious and vibrant New York experience. Whether you’re visiting for business, tourism, or simply to revel in the pulse of Times Square, ROW NYC remains an exceptional place to stay, work, and explore in the heart of New York City.

Source: The post Times Square Hospitality Market Expands Big as Newly Renovated ROW NYC Officially Reopens first appeared on www.travelandtourworld.com.

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