Thailand hotel industry adopts new cloud based software to drive booking system

The government of Thailand plans to grow its on-going hotel industry by adopting new technological skills.


The hoteliers are encouraging in property management and distribution software management. For this are taking cloud based software to make the hotel management running.



The UK-founded technology firm has partnered with a host of hotel brands to help them drive bookings and manage operations – with hotels in many of Thailand’s top resort and city locations – as the nation gears up for a significant boost in its tourist numbers.



The Tourism Authority of Thailand (TAT), unveiled its action plan for the future, which aims to drive visitor numbers that are already on an upward trend. Annual international arrivals currently stand at just over three million and TAT aims to raise this by 12% in 2019. The efforts will focus on boosting short-haul traffic from nearby Southeast Asian countries, especially China, and also increasing marketing of niche attractions such as luxury and gastronomy in European markets. The current positive tourism performance in Thailand is driving Guestline’s growth across the region with local budget giant B2 Hotels opting for its award-winning suite of solutions to power the day-to-day running of its chain of 38 hotels.


Since making the switch in July 2017 B2 Hotels has seen occupancy leap 17%, with Guestline’s property management system Rezlynx, its Channel Manager and central reservation system helping to maximise visibility and manage inventory. With TAT focusing on international markets, hoteliers are increasingly looking for more effective ways of boosting awareness, driving efficiencies and maximising revenue streams within their properties.



Meanwhile, Guestline has partnered with a number of new hotels across Indonesia with Best Western. Best Western Senayan, Best Western Kamala Jimbaran, Best Western Kindai, Best Western Ocean Resort and Best Western Bangtao have all opted for Guestline PMS and Channel Manager to replace ageing legacy technology. The properties all cited Guestline’s two-way interface to the Best Western central reservation system and integrations with third-party software as reasons for their choice.

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